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Israeli-Founded NoTraffic Raises $90M to Scale AI Traffic Management Across North America

Israeli-founded NoTraffic raises $90M from PSG Equity to scale its AI traffic management platform, already used by hundreds of agencies in the US and Canada.

Business

Jerusalem, 24 March, 2026 (TPS-IL) — Israeli-founded AI mobility scale-up NoTraffic has raised $90 Million in a Series C round led by PSG Equity to expand its AI-driven traffic management platform across North America. Already deployed by hundreds of traffic agencies in the U.S. and Canada, the system transforms traditional traffic lights into software-defined infrastructure, allowing intersections to operate dynamically in real time.

NoTraffic co-founder and CEO Tal Kreisler said the platform helps cities respond to growing congestion and safety demands while integrating with connected and autonomous vehicles. The funding will accelerate deployments in major cities, including Phoenix, Houston, and Oklahoma, and expand the company’s suite of mobility applications to modernize urban transportation.

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