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$27 Million Planned to Promote Tourism in Judea and Samaria

Israel's Tourism Minister Haim Katz plans $27 million for Judea and Samaria tourism, targeting infrastructure gaps and low investor returns to unlock unique.

Business

Jerusalem, 12 January, 2026 (TPS-IL) — Tourism Minister Haim Katz will soon submit for government approval a first-of-its-kind plan for the development of tourism in Judea and Samaria, with a total budget of approximately 86 million Shekels ($27 million).

The Ministry said the move is intended to reduce ongoing infrastructure gaps in the area, which has less than 2% of hotel rooms in Israel, despite a unique concentration of heritage, natural, and religious sites with national and international tourism potential.

The Ministry of Tourism emphasized that the expected return for a hotel entrepreneur in Judea and Samaria is currently estimated at only 4%, one of the lowest in Israel, and that without proactive government intervention, a tourism industry will not develop in the region.

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