>>”>Jerusalem, 20 May, 2026 (TPS-IL) — Bria, a Tel Aviv-based visual generative AI platform, has launched Artfair, a program enabling artists and illustrators to train AI models on their own work, license their visual styles to brands, and earn 70% of revenue from commercial generations. The roster is available to enterprises through Bria’s platform for creating marketing assets with licensed, artist-defined styles and tracked usage rights.
The first campaign built with Artfair was produced for Cathay Pacific under the slogan “Asia Just Got Closer,” using the visual identity of American artist Oliver Barrett. It included a London mural, an interactive AI artwork tool, and multi-channel brand activations. Bria says the initiative aims to reduce visual sameness in AI-generated advertising while ensuring transparent licensing and creator compensation.