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Israel Participates in Madrid’s FITUR Tourism Fair for Spanish Speakers

Israel joins Madrid's FITUR tourism fair, aiming to boost visitors from Spanish-speaking markets with focus on religious tourism.

Gil TanenbaumBusiness

Jerusalem, 22 January, 2026 (TPS-IL) — Israel’s Ministry of Tourism is participating this week in the FITUR fair in Madrid – the main tourism fair for the Spanish-speaking market, which includes Spain, Portugal and many countries in Latin America. This is as part of an activity to encourage tourism entering Israel, while focusing on sympathetic audiences and those with religious motives.

Some 156 countries are exhibiting at the fair, which is attended by some 9,500 exhibitors and is expected to attract over 250,000 visitors, including 155,000 professionals from the international tourism industry. The fair, which is opened annually by the King of Spain, is a focal point for meetings with decision-makers, airlines and travel agencies from the Spanish and Latin markets.

In the Israeli pavilion, tourism videos will be shown on giant screens and visitors will be able to receive a personal caricature against the backdrop of the country’s landscapes, which will be drawn on site by an artist. A festive Shabbat reception will also be held at the pavilion.

At the fair, Director General of the Ministry of Tourism, Michael Yitzhakov will hold meetings with large tourism wholesalers, including the AVORIS Group, which deals with spiritual tourism and attracted over six million passengers last year and operates about 3,000 points of sale, Air Europa, and representatives of tourism offices from around the world. This is with the aim of promoting marketing collaborations, pilgrimage packages, and strengthening air connectivity to Israel.

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Gil Tanenbaum
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