Jerusalem, 28 August, 2025 (TPS-IL) — Israeli telematics company Ituran Location and Control Ltd. is expanding into the global motorcycle market with new partnerships with Yamaha and BMW Motorrad in Brazil, the largest two-wheeler market in Latin America. The move marks the start of Ituran’s broader strategy to bring its connected vehicle services—already used by over 2.5 million subscribers worldwide—to motorcycles, offering real-time tracking, security, and theft recovery.

“This is more than a product deployment; it’s the start of a much larger market opportunity,” said Ituran CEO Eyal Sheratzky. The company plans to scale into other high-growth markets in Asia and Latin America, leveraging its expertise in telematics, fleet management, and stolen vehicle recovery.

Founded in 1995, Ituran has a presence in over 20 countries.

Pesach Benson

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