Jerusalem, 12 June, 2025 (TPS-IL) — Tel Aviv-based startup Bria.ai has been selected for Warner Bros. Discovery’s 2025 “Innovation On The Lot” accelerator, held in partnership with Amazon Web Services. The program includes 12 global startups working closely with WBD to explore strategic partnerships. Bria’s platform enables organizations to create and deploy generative visual AI solutions while ensuring copyright compliance and fair compensation for content creators.

Co-founder and CEO Dr. Yair Adato called the selection “a significant leap” for Bria, which aims to bring responsible GenAI tools to the film and media industries. Founded in 2020, Bria has raised $65 million and serves major players across marketing, gaming, and entertainment.

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