Breaking Update
Israel’s G-Mana, U.S. VisualOn Launch Interactive Ad Tech for Streaming TV
G-Mana and VisualOn launch interactive ad tech for streaming TV, turning passive ad breaks into engaging two-way experiences. Boost revenue with seamless ads.
Jerusalem, 4 September, 2025 (TPS-IL) — Israeli company G-Mana has teamed up with U.S.-based VisualOn to launch a new interactive advertising solution for streaming TV. The technology, announced at IBC 2025 in Amsterdam, combines VisualOn’s video player with G-Mana’s server-side ad insertion and monetization tools. The system lets broadcasters and streaming platforms add interactive ads—such as overlays, picture-in-picture, and sponsorships—without buffering or disrupting shows.
G-Mana CEO Eran Yahalomi said the solution turns “passive ad breaks into two-way experiences.” The companies say it will boost revenue while giving viewers smoother, more engaging ads.
