Jerusalem, 4 November, 2025 (TPS-IL) — The Ministry of Economy and Industry is partnering with Google Israel for the eighth consecutive year to promote locally made products through the ShoppingIL event on November 5-6. The ministry’s “Blue and White Buyers” platform will feature special sections for Israeli manufacturers, offering consumers discounts and unique promotions.
The campaign aims to help local businesses reach new customers and strengthen the national economy.
“Israeli industry is the beating heart of our economy… buying blue and white has a particularly profound meaning. It is an opportunity to support Israeli workers, entrepreneurs, and enterprises,” said the ministry’s Director General, Moti Hagay.