Minister of Foreign Affairs Gideon Sa’ar today (Sunday, 7 December 2025) opened the Ministry of Foreign Affairs Conference of Ambassadors and Heads of Mission at the MFA in Jerusalem. The conference is attended by 108 Israeli ambassadors, heads of Israeli missions worldwide and Ministry of Foreign Affairs management.
Remarks by Minister of Foreign Affairs Gideon Sa’ar:
“I thank all of you for your professional work, especially during the challenging period of the past two years.
The decisions made by the government on Friday at the budget meeting are very important:
The decision to establish a Public Diplomacy Division within the Ministry of Foreign Affairs is a significant strategic decision. Public sentiment has a direct influence on government policy-making. When public opinion shifts toward an anti-Israeli stance, it can promptly impact government actions. In order to represent the State of Israel, especially in 2025, we must emphasize public opinion in all dimensions – through the media, on social networks, among civil society, and among the younger generation. The Ministry of Foreign Affairs must transition from a ministry of public diplomacy to a ministry of both diplomacy and the battle for public awareness.
The second decision is the approval of a budget of 2.35 billion shekels (of which one billion shekels is authorized) for the battle for public awareness and the promotion of Israel’s image worldwide. The concept that the battle for public awareness is part of national security was fundamental to this decision.”
FM Sa’ar also referred to the importance of revising the political framework and broadening policy support measures:
“Europe is important; it is our largest trading partner, but the world is not just Europe. Even within Europe, things are changing. Previously, Europe’s center of gravity was in the western section of the continent – now it is essential to direct more attention toward Central and Eastern Europe. We need to invest more in friendly countries. Today, we must also invest more beyond Europe. In the past year, we have focused on the continent of Africa. Next year, we plan to invest in Asia and Latin America. There are significant opportunities ahead, and we need to take action to seize them—and that’s exactly what we intend to do.”
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