We’ve just returned from Ethiopia

Africa’s capital is pulsing with energy — and at its core lies one clear desire: to connect with Israel. Not just through diplomacy — but through heart, mind, and action. In every meeting, we heard the same powerful message: “We want to learn from you and grow together.”

So, what was there? 

  • Education – Meetings with senior officials in Ethiopia’s Ministry of Education, eager to develop deep collaborations with Israel, including vocational training, academic programs, climate education, and healthcare. 
  • Employment & Youth – A shared vision to build a skilled generation through training, Israeli expertise, and perhaps even integration into the Israeli job market. 
  • Women & Society – Programs for female leadership, trauma healing, partnerships with Israel’s Authority for the Advancement of Women, and experts in finance and telemarketing. 
  • Innovation & Technology – Developing innovation hubs, research delegations, Israeli lecturers – and a sparkle of AI in every conversation.
  • Culture – Culinary festivals, training in art, theater, and film – with a strong desire to connect hearts through creativity. 
  • Environment & Sustainability – A clean, conscious Ethiopia with ambitious campaigns aiming to reach 50 million people (!) through social media.

But above all, what we truly experienced — was a deep human connection. 

The director of the tech institute searching for the Israeli founder’s relatives. The minister dreaming of visiting Jerusalem. And that look in the eyes that simply says: “We are together.”

This wasn’t just a visit — it was a reminder of how powerful it is to see your own country through someone else’s eyes, and to remember how much Israel has to offer. And more than that — how much it still inspires.

Before and after everything — none of this would’ve happened without our incredible embassy in Ethiopia. Deep thanks to Mr. Avraham Neguisa, Israel’s ambassador, and his deputy Tomer Bar-Lev — for their dedication, professionalism, and endless support.