Israeli fashion

Innovation in Beauty

Start Journey

The Israeli fashion industry has undergone many transformations since the creation of the state of Israel, mainly paradigm shifts involving the women’s lifestyle, beauty care, as well as in the context of fashion. In the early days of statehood the typical Israeli held to a simplistic point of viewthat the dedication of time and resources for things like fashion was a decadent bourgeois concept. Over the years, the pioneer point of view has disappeared as the demand for high quality fashion has increased. Nowadays, Israeli fashion stands with dignity alongside most of the world’s leaders. Today, the aspirations of the larger Israeli fashion industry are even greater: not only to live up to the standard set by the leading brands but to lead in its own right, to be avant-garde in all of the most popular and innovative trends.

Until the 1960s, The Israeli fashion industry was content to create clothes that highlighted practicality and comfort rather than reflect the fashionable views of European and American women.The Israeli women that could afford it were able to bring from their international trips various inspiring and admired fashion styles, beauty care products and fashion tips. One can say that these women were Israel’s fashion pioneers that awakened the Israeli women’s hunger to transform the local fashion scene.


Throughout the 1960s and 1970s, exotic styles and ethnic fabrics (Yemenite embroidery, Kafias, etc) were much more common that the indie and modern styles that we see today. The designers of that era found it more important to create fashion that had a distinct Israeli identity and therefore based their design on the traditional dress of women in the Middle East. The styles that came to be, though critically acclaimed worldwide could not stand as equals to the international trends. They were regarded as nothing more than a fashion novelty.


A fundamental change occurred in the 1980s as globalization trends brought about high quality and inexpensive fashion to every household. Young designer graduates of the Shenkar Institute did not feel the same need to create a distinct Israeli style, rather they decided to introduce their personal interpretation of the major international fashion trends. The same ethnic motifs found expression in their creations but in a much less dominant and more harmonious way. Such fashion creators as Gottex, and Gideon Oberson began directing resources to exporting the fashion beyond the Israeli market and gradually became accepted in international markets.



The 1990s account for a revolution (or possibly the end of the revolution) the concept of

fashion, both home and abroad type of designers no longer working as part of an assembly line for the fashion companies. No longer would designers work according to the requirements dictated by the owners of fashion houses.. Young fashion companies opened on their doors and presented their own exhibitions to both local and global audiences. Such designers were praised and were hired by major fashion houses as independent designers. At the same time the list of the world’s greatest designers began to instruct, guide and help local designers as part of the Shankar Institute or through independent design houses / studios including such names as Donhkarn, Jean Paul Gaultier and more.

Today many Israeli designers are recognized for their creative talent both at home and abroad.The Israeli fashion style and creativityis sought after and sold around the world. Today many Israeli Shenkar graduates can be found working for major fashion houses in throughout Europe.

Below is a list of 10 Israeli designers who’s names are worth remembering.

Naama Bezalel

Agasve Tamar

Mirit Weinstock

Ronen Chen

Hagar Satat

Dorin Frankfurt



Frau Blau

Gal Feldman