Breaking Update
Tel Aviv-Based Brandlight Secures $30M to Lead AI-Driven Marketing
Tel Aviv-based Brandlight secures $30 million in Series A funding led by Pelion Venture Partners to pioneer AI-native advertising for over 100 global clients.
Jerusalem, 11 February, 2026 (TPS-IL) — Tel Aviv-based Brandlight announced $30 million in Series A funding to help global brands navigate the emerging world of AI-native advertising. The round was led by Pelion Venture Partners, Cardumen Capital, and G20 Ventures. The startup’s platform analyzes billions of AI-generated signals to provide actionable recommendations across media, marketing, PR, and content teams.
Founded in 2024 by Imri Marcus, Uri Gafni, and Didi Dvash, Brandlight already serves over 100 international clients, including U.S.-based Fortune 500 companies Kimberly-Clark and Estée Lauder. Marcus said the company is hiring aggressively in Israel and New York to meet growing global demand.
