Breaking Update
Tel Aviv-Based Optimove and EveryMatrix Launch Real-Time Marketing for iGaming
Tel Aviv-based marketing company Optimove has teamed up with iGaming software provider EveryMatrix to launch a new real-time marketing ...
Jerusalem, 29 June, 2025 (TPS-IL) — Tel Aviv-based marketing company Optimove has teamed up with iGaming software provider EveryMatrix to launch a new real-time marketing integration. This allows gaming operators to send personalized offers and messages instantly based on players’ actions, like deposits or game activity.
The integration helps marketing teams act faster without relying on technical support, improving player engagement and loyalty. EveryMatrix serves clients worldwide, while Optimove’s AI-powered platform is known for boosting marketing efficiency.
