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Ituran Joins Forces with Yamaha and BMW Motorrad to Protect Brazilian Motorcyclists

Ituran partners with Yamaha and BMW Motorrad to enhance motorcycle security in Brazil, expanding into the global market with connected vehicle services.

Pesach BensonBreaking News

Jerusalem, 28 August, 2025 (TPS-IL) — Israeli telematics company Ituran Location and Control Ltd. is expanding into the global motorcycle market with new partnerships with Yamaha and BMW Motorrad in Brazil, the largest two-wheeler market in Latin America. The move marks the start of Ituran’s broader strategy to bring its connected vehicle services—already used by over 2.5 million subscribers worldwide—to motorcycles, offering real-time tracking, security, and theft recovery.

“This is more than a product deployment; it’s the start of a much larger market opportunity,” said Ituran CEO Eyal Sheratzky. The company plans to scale into other high-growth markets in Asia and Latin America, leveraging its expertise in telematics, fleet management, and stolen vehicle recovery.

Founded in 1995, Ituran has a presence in over 20 countries.

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Pesach Benson
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