Israel’s Optimove Partners with Salsa Technology to Expand CRM Reach in Latin America

Jerusalem, 9 December, 2025 (TPS-IL) — Optimove, the Israeli provider of AI-driven CRM and player-engagement technology, has partnered with Salsa Technology in its first Brazilian platform integration, giving Salsa’s operators faster access to advanced personalization tools across Latin America. The native integration streamlines onboarding and enables real-time, behavior-based marketing as Brazil and the wider region shift toward regulation and retention-led strategies.

Optimove said the collaboration strengthens its presence in Brazil and LATAM. Salsa, which operates across multiple markets, said the partnership enhances its platform with deeper data and automation capabilities. The integration is now available to all operators using Salsa’s platform in the region.