...
Friday . 02 January . 2026
Breaking Update

Israel’s Optimove Partners with Salsa Technology to Expand CRM Reach in Latin America

Israeli Optimove partners with Salsa Technology, expanding its AI-driven CRM reach in Latin America. This integration brings advanced personalization tools to

Pesach Benson Breaking News

Jerusalem, 9 December, 2025 (TPS-IL) — Optimove, the Israeli provider of AI-driven CRM and player-engagement technology, has partnered with Salsa Technology in its first Brazilian platform integration, giving Salsa’s operators faster access to advanced personalization tools across Latin America. The native integration streamlines onboarding and enables real-time, behavior-based marketing as Brazil and the wider region shift toward regulation and retention-led strategies.

Optimove said the collaboration strengthens its presence in Brazil and LATAM. Salsa, which operates across multiple markets, said the partnership enhances its platform with deeper data and automation capabilities. The integration is now available to all operators using Salsa’s platform in the region.

author avatar
Pesach Benson
Live Breaking Updates

Breaking News Coverage

Real-time breaking news coverage from Israel and the Middle East. Stay informed with the latest developments as they happen.

Friday, 2 January 2026 Updated continuously
Health 16 hours ago

First Gynecological Center Dedicated to Girls Opens in Haifa

Israel's north now has its first gynecological center for girls aged 0-22 at Haifa's Bnai Zion Medical Center, providing specialized, age-appropriate care.

Economy 16 hours ago

High Speed Rail Connecting Be’er Sheva to Tel Aviv Moving Forward

Israel advances Be'er Sheva to Tel Aviv high-speed rail with a 145 million Shekel budget, aiming for 250 km/h travel and reduced congestion.

Politics 17 hours ago

Israel’s Attorney General Asks High Court to Push for Removal of Itamar Ben-Gvir as Minister of National Security

Israel's Attorney General asks the High Court to order PM Netanyahu to explain why Itamar Ben-Gvir remains National Security Minister, citing abuse of power.

Technology 17 hours ago

Millions Allocated In Smart Transportation for Southern Israel in 2026

Israel's Ministry of Transportation allocates millions for smart transportation test centers in Ashdod and Be'er Sheva in 2026, facilitating field.

Economy 18 hours ago

Cost of Water for Agriculture Going Down

Israel lowers agricultural water rates starting Jan 1, 2026, with fresh water prices dropping up to 34% and Shafdan wastewater costs decreasing 22% to boost.

Economy 18 hours ago

More Than One Billion in Balancing Grants Paid Out to Local Authorities in 2025

Israel's Interior Ministry paid a record ₪3.74 billion ($1.15B) in balancing grants in 2025, part of a new formula to correct distortions and strengthen local.

Israel Society 19 hours ago

Israel Starts 2026 with More Than 10 Million People

Israel's population exceeded 10 million at the start of 2026, reaching 10.178 million with Jews comprising 76.3%. The CBS reported a 1.1% growth rate in 2025.

Crime 19 hours ago

Bedouin Arms Trafficking Network Thwarted, 14 Arrested

Israeli Police thwarted a major Bedouin arms trafficking network supplying illegal weapons to Rahat and Segev Shalom, arresting 14 suspects and seizing.

Politics 23 hours ago

Water Boiling Advisory Issued for Beit Yanai

Israel's Ministry of Health issues a water boiling advisory for Beit Yanai residents following unusual sampling results, impacting drinking, cooking.

Politics 1 day ago

Administrative Stop Order Issued for Elior Factory in Kiryat Bialik

Deputy Haifa District Physician Dr. Yehonatan Dubnov issued an administrative stop order for the Elior High-Level Marketing Ltd. factory in Kiryat Bialik on.