Jerusalem, 13 July, 2025 (TPS-IL) — Israeli startup Era has launched a personalized AI platform to support people navigating fertility journeys, offering tools for treatment planning, surrogacy, donation, emotional support, and more — all in one place. Founded in 2025 by Omri Stav, whose brother Idan was kidnapped and murdered during the October 7 Nova party attack, the company was born out of grief and a desire to bring new life into the world.
Backed by investors including Fusion Fund and tech leaders from WIX, Papaya Global, and Iron Source, Era raised $500,000 in pre-seed funding and is expanding into the U.S. market.