Although it is often assumed that Tel Aviv, which is identified with the world of art and design, would be Israel’s designcenter, it is actually Holon, a simple town by Tel Aviv, which has become Israel’s design hotspot. As part of a strategic process that the town has undergone in recent years, Holon has chosen to focus on contemporary design. As a part of the municipality’s commitment to focus on contemporary design , Israel’s first design museum was opened in Holon. The museum, which was chosen by Conde Nast Traveler Magazine as one of the new wonders of the world, alongside the Television Tower in Guangzhou, China and the Lace Museum in Calais, France, was built at a cost of about 17 million dollars and became a lodestone for many visitors. The museum itself was designed by international Israeli architect and designer Rn Arad, as his first public building.
The Design Museum
Arad, one of the world’s best known design stars, with many designs named after him shown in various museums in the world is listed among the great names in contemporary art in the world, beside Karim Rashid, Philippe Starck, Patricia Urquiola and Marcel Wanders. As an architect and designer whose works challenge the existing design standards and symbolize innovation, Arad has gained many titles. These titles include honorable membership in the Royal Society of Arts in Great Britain, the London Design Medal, which is awarded to designers who have made an exceptional contribution to London, and an honorary doctorate from Tel Aviv University. Arad chose to design an iconic building made of corrugated CorTen steel whose uniqueness is visible from afar. Before it even opened, the museum won Conde Nast’s annual innovation and design award.
The aim of the museum is to showcase the international world of design and to increase visitor familiarity with it and teach the importance of design and the function of design in everyday life. The exhibitions, conferences and meetings that are held at the museum not only provide enriching information for visitors but also put the discussion and practice of design on the agenda. Every year through intensive work, the museum staff displays diverse, interesting plans out of a true commitment to challenge the local narrative in design and explain design concepts to visitors. As a town, whose vision is to be the national focus for design and an international scene for innovation in this field, Holon holds a design week each year during Passover, which falls in springtime in Israel. As the main event of the year, the museum usually opens two new exhibitions alongside professional conferences and lectures. At the municipal galleries in Holon, design exhibitions are held and various establishments in town, such as the Israel Digital Art Center, the HIT and the Mediatheque Complex also take part during the design week. These centers hold exhibitions, conferences, meetings and educational activities that focus and display the latest trends in the design field.
Holon also promotes companiesthat support design to a large scale. This support includes the HIT, the Holon Institute of Technology, founded in 1969, that focuses on studies and research in science, engineering, management, technology and industrial design, interior design and visual media fields. The institute has more than 3,000 undergraduate and graduate students, that attendprofessional lectures and have a close RELATIONSHIPwith the industry TO PREPARE them for practicing theirDESIGN ACTIVITIES. Alongside THESE ESTABLISHMENTSTHERE IS a digital arts museum, CALLED the Mediatheque Complex THAT HASbeen built by the museum. A visit to Holon is a completely different experience to visiting Tel Aviv, where you can learn of fields that are very different to those in Tel Aviv or Jerusalem.